White Star gangway

WHITE STAR LINE:
The Company & The Ships

Cover for White Star Line bookThe origins of White Star Line can be traced back to 1846. T.H. Ismay bought the company in 1868, registering it as Oceanic Steam Navigation, trading as White Star. He forged agreements with Harland & Wolff in Belfast to build his ships, which quickly gained a reputation for speed, comfort and reliability. The company grew and prospered, building ever bigger and better ships.

After T.H. Ismay died, his son, J. Bruce Ismay, took over. In 1902 the American financier J. Pierpont Morgan bought the company as part of the IMM combine, and Ismay became President and Chairman.

American owners, economic pressures

World economics turned against the company, with slumps, depressions, the loss of Titanic, the Great War and reduced US immigration quotas. By the late 1920s White Star was on the point of collapse, and in 1934, under pressure from the UK government, it was forced to merge with Cunard, also in financial difficulties.

Development, growth and decline

This book looks at the development, growth and decline of one of the most famous shipping lines in history. It looks at the highlights, successes, mishaps and tragedies.

It covers the careers of all the ships, owned and chartered, with photographs of most, along with illustrations of advertisements, menus and other ephemera. It is a complete company history.

White Star Line – title pageWhite Star Line – page 4White Star Line page 60White Star Line – page 93White Star Line – page 136White Star Line page 181White Star Line p198White Star Line p219White Star page 236

250 pages with hundreds of photographs. £48.00 plus shipping




 

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